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Summer Scholars: John McGuire

September 14, 2015 4:30 PM
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Sophomore Scholar John McGuire '18 also went from the Altman study abroad program in Costa Rica this summer an internship at City Eventions and City Outdoor, advertising companies in New York City. Read below to learn about John's awesome experiences:

This summer, I worked at City Outdoor and City Eventions, two sister companies under City USA The Media Group. City Outdoor specializes in outdoor advertising, such as billboards, wildpostings, and other outdoor advertising platforms. City Outdoor was looking to expand their reach to new markets across the country, rather than just the major metropolitan areas that they already serve. Working with the City Outdoor sales team, I helped strategize ways to reach out to potential clients who already spend money in outdoor advertising in order to build up City Outdoor's domestic clientele. On top of this, I attended weekly sales meetings, and handled the many administrative aspects behind many sales. City Eventions is an experiential marketing agency that organizes events and promotions in public places (public parks, stadiums, arenas, venues, etc.) across America. At City Eventions, I created PowerPoint presentations with past and potential event locations through which clients could browse while choosing a location for their event.

 

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